---
title: Prioritize topics
description: Select and prioritize or deprioritize alerts about specific topics
---

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# Prioritize topics

Topics help you stay informed by categorizing alerts based on specific themes or subjects. You can customize your feed by marking topics as important or choosing to unfollow them.

![prioritize topics](https://help.rensystems.com/hs-fs/hubfs/prioritize%20topics.gif?width=670&height=418&name=prioritize%20topics.gif)

1. **Mark a topic as Important:** Click on the topic to prioritize it. Ren will show you more alerts related to this topic.
2. **Unfollow a topic:** Click on the topic to stop receiving alerts related to it.
3. **Refollow a topic:** If you've unfollowed a topic but want to see alerts for it again, simply click on the topic to follow.

 

### Topic Glossary by Type:

#### People Topics:

**Award:** *target person* is receiving or granting a \*\*specific\*\* award or nomination. The award is not just mentioned as marketing or background information on {target\_person}.

**Board Appointment:** *target person* is newly appointed to the board of directors of a company.

**Deal Brokered:** *target person* brokers a deal as an intermediary between two parties. For example, a real estate transaction (sale, acquisition, or lease), a capital raise, an IPO, candidate placement, legal representation etc.

**Event Participation:** *target person* is attending, hosting, or presenting at an event such as a conference, networking event, industry days etc.

**Insider Transaction:**  *target person* or a company insider (executive or employee with access to non-public information), has bought or sold stock of the company they work for, lead, or manage.

**Job Change:** *target person* is transitioning to a new role or departing from their current role, within the same company or by moving to another company.

**Legal Dispute:** *target person* is involved or directly affected by a legal dispute such as a lawsuit, either because {target\_person} is being sued or because {target\_person} is suing another entity.

**Personal Background:** The article provides personal background on *target person*.

**Personal News:** *target person* experiences an important event in their private or personal life. The news or event would have happened independently of which company {target\_person} currently works at or is associated with.

**Promotion:** *target person*is being promoted (to a new role within the same company).

**Quote:** *target person* is directly or indirectly quoted in the article.

#### Company Topics:

**Award:** *target company* is receiving or granting a \*\*specific\*\* award or nomination. The award is not just mentioned as marketing or background information on {target\_company}.

**Board Change:** The board of directors of *target company* has new appointments, departures, or role adjustments.

**Business Closure:** *target company* is closing its operations completely or partially.

**Business Expansion:** *target company* wins a deal or signs a contract with a new customer or expands the contract with an existing customer, leading to revenue growth.

**Business Integration:** *target company* integrates its own technology, service, or operations with those of another company or its offerings are being integrated into another company's systems.

**Business Restructuring:** *target company* reorganizes its operations, e.g. with a different organizational structure, workforce organization, or change in business processes.

**Capital Raise:** *target company* receives new capital, such as equity financing, debt financing, raising a new investment fund, or other capital injection.

**Company Acquisition:** *target company* is acquiring or selling another company, is being acquired, or there are plans thereof, either partially (e.g. only a division) or as a whole.

**Company Background:** The article provides background information on *target company*.

**Company Merger:** *target company* is merging with another company, intends, or is in specific discussions to do so.

**Company Struggle:** *target company* is facing challenges in its business such as high churn, financial distress, difficulty to find the right talent, high employee fluctuations, declining revenue, declining customer base, contract termination, etc.

**Deal Brokered:** *target company* brokers a deal as an intermediary between two parties. For example, a real estate transaction (sale, acquisition, or lease), a capital raise, an IPO, candidate placement, legal representation, etc.

**Earnings Report:** *target company* reports its earnings. Market research reports that primarily offer forward-looking projections are not considered as earnings reports.

**Event Participation:** *target company* or one of its employees is attending, hosting, or presenting an event such as a conference, networking event, industry days, etc.

**Facilities Expansion:** *target company* is expanding their office, industrial, or retail facilities such as office spaces, manufacturing buildings, shops, restaurants, etc.

**Facilities Relocation:** *target company* is relocating office, industrial, or retail facilities such as office spaces, manufacturing buildings, shops, restaurants, etc.

**Financial Divestment:** *target company* is selling or liquidating a portion of its assets, investments, or business units.

**Financial Investment:** *target company* is doing a new specific financial investment, for example by investing into a startup in a funding round, acquiring an equity stake of a company, etc.

**Former Employee News:** *target company* is mentioned only as background information for news related to a \*\*former\*\* employee of *target company*.

**Funding Round:** *target company* receives startup funding or participates in a funding round for a startup.

**Geographic Expansion:** *target company* is expanding their business into a new geographical market or area.

**Initial Public Offering (IPO):** *target company* is going or recently went public, or the IPO of *target company* is discussed specifically.

**Insider Transaction:** An insider (employee with access to non-public information) of *target company* bought or sold stock of *target company*.

**Job Opening:** *target company* has one or multiple specific vacancies for jobs or roles.

**Layoff:** *target company* is laying off their workforce completely or in parts, or intends to do so in the (near) future.

**Leadership Change:** *target company* experiences a leadership change (hire or departure). Leadership is defined as executives plus senior/middle management (president, SVP of product etc.). Changes to the board of directors are not considered a leadership change.

**Legal Dispute:** *target company* is involved or directly affected by a legal dispute such as a lawsuit. Either because *target company* is being sued or because *target company* is suing another entity.

**Partnership:** *target company* is entering a new partnership with another company or intends to do so (without merging completely).

**Product Launch:** *target company* launches a new product or discusses plans to launch a new product.

**Project Announcement:** *target company* is announcing or embarking on a major new project or initiative.

**Project Completion:** *target company* completes a significant project or hits a big milestone in their business.

**Property Development:** *target company* is (re)-developing a property.

**Real Estate Transaction:** *target company* actively (not as the broker) completes a property transaction by expanding, renewing, or terminating a lease, engaging in significant negotiations, or acquiring or selling property.

**Regulatory Change:** *target company* is directly impacted by, seeking, or advocating for a change of regulations.

**Strategy Change:** *target company* significantly changes their strategy or intends to do so.

**Workforce Expansion:** *target company* is expanding its workforce or plans to do so. Reports of only specific appointments are not considered workforce expansion.

 

#### Article Topics:

**Market Research Report:** Paid research type of article that typically mentions growth projections and industry forecasts for a specific market sector.

**Obituary:** The article itself is an obituary

**Stock Market Update:** Articles focused on the latest stock and equity transactions, price trends, expert reports and recommendations.

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